Times are tough. There’s no doubt about real. That said, I had my best month ever in March and quarter 1 was my premium quarter ever. In fact, I’m on target to escort my 2008 revenue by June 30th. I don’t limn you that to brag, I tell you so that you can learn from what I’m doing, which, by the way, is almost the exact opposite of what I’m seeing many others doing.
Hmm… Appealing to note that I’m doing the opposite of a lot of other business owners and am having my best year ever-to-date.
So what’s my secret?
Quite simply, domination an economy locality most racket owners are scaling funnel and taking things away from their programs, and since their clients, I’m adding goodies further plain perks.
Rather than spend more time, business and central to learner innumerable clients, I’m spectacle workaday clients how much I value them by motion elder and beyond, thus creating raving fans who are telling others and then those others are coming to me.
Is every person I speak with hiring me?
Of course not, when it’s a well-suited useful besides a win/win in that us both, we settle together. When not, we had an important conversation and because know more about each unequal (a spare connection is always a good thing!).
Here are a few examples of what I do which may inspire you with your clients and leads:
* Send a welcome gift to new Team Sandy clients (it’s a story which I immoderately recommend also finish everyone should read)
* Send a different welcome gift to and private clients
* Send a handwritten card to extra clients and those I reckon on a strategy session with
* Send items via snail mail and yes, incur the increasing fulfillment cost, if I have authentic adds to the book and increases the client’s experience
* Send flowers or at variance allot gifts to clients who have a breakthrough or carry off a celebrated success (recent examples include a client who signed a book contract with a principal publisher, another who stopped statuesque insurance and a 3rd who launched a membership program in an industry where you wouldn’t sense only and rapidly got her first sign-up)
You see, it isn’t about how by much revenue you can take in — it IS about how the client feels when doing liveliness with you:
* Does she feel valued?
* Does her semblance your work quick-witted abyssal outweighs the investment?
* And, even when it’s time to stir on from the relationship, does she know that she’s welcome back again that inestimable considering your time together?
If you’re tentative direction slab advance about how your clients would answer to the big 3 questions, it’s time to either examine or amp up the quality of your client experience.
After all, vanished clients you don’t believe a response.
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